Pran, a leading local food processor, secured export orders worth $2 million at ISM Fair in Cologne, Germany, a statement of the company said yesterday.
About 1,700 exhibitors from different countries took part in the four-day show that began on January 27 to display processed foods, especially sweets and snacks.
Mizanur Rahman, chief operating officer of Pran Export Limited, said they displayed over 200 products, including 10 new ones.
He said Pran has brought huge changes to the 'sweets and snacks' category in Bangladesh. He claimed his company manufactures sweets and snacks maintaining global standards.
As a result, demand for their products rose both at home and abroad, he added. “We have received tremendous response from the buyers at the fair,” Rahman said.
Kamruzzaman Kamal, marketing director of Pran-RFL Group, said the main purpose of participating in the exhibition was to expand their footprint in the export market.