Prime Bank has introduced Neera, a unique women-focused initiative that promises to help achieve financial freedom, social progress, self-care and wellness of women of all spheres of the society.
The primary objective of the initiative is to integrate all women irrespective of age, profession, income, social status, of urban or rural areas into financial system especially those who are unbanked.
It will emphasise in catering to the unbanked women, for example, homemakers, who are not being served in the traditional banking system.
It will also work for those who are lagging behind in the society and also those who do not have previous history of banking relationships at all, the bank said in a statement yesterday.
Women will find Neera by their side in their pursuit of standing on their foot and achieving true independence and self-esteem in life.
"Neera is a huge step towards driving financial inclusion of women of all strata of the society and changing the perception of banking for women by reaching them at a more personal level - by being a part of every woman's personal growth and journey," said Rahel Ahmed, managing director and CEO of Prime Bank.
"It will put women in driving seat of their finances, career, business and dreams," he added.
Valuing the emotion and memory attached to gold, Neera introduces the country's first loan against gold—Shornali—which allows women to avail loan by collateralising the assets.
It brings in an array of deposit solutions, including motherhood scheme, catering to the special needs of mothers during pregnancy and post-pregnancy.
Its education scheme Shuchona aims to ensures education of a woman or her children for a bright future.
Neera is also packed with savings account and current account with preferential rates, discounted processing fee and many more.
Savings accountholders will enjoy complimentary life insurance, complimentary cheque book for the first year, annual fee waiver on debit card and interest accrual on daily basis.
Personal loan and motorcycle financing come with complimentary life insurance and 50 per cent discount on processing fee.
Neera also introduced exclusive healthcare privileges, including 50 per cent discount on mental healthcare consultation with Moner Bandhu, a mental healthcare service provider.
Keeping in mind of the present day lifestyle needs, it offers added benefits at leading fashion houses, restaurants, home décor, jewellery, travel, air ticket, and scores of other services.
The customers will enjoy dedicated desk at branches, dedicated number at 24-hour contact centre, internet banking—Altitude—services and priority banking -- Monarch -- privileges.
"Neera is eyeing to be integral part of everyday life of women not just with financial propositions but with host of initiatives ensuring social and financial independence and wellness," Ahmed added.