Bangladesh's electronics giant Walton is going to enter the Greece market by dispatching the first consignment of its LED TV export.
After starting TV export to Western and Central Europe, Walton recently partnered up with one of the leading Greek retailers to initiate its export operation in Greece, which is the largest economy of European Balkan region.
This new market expansion will help Walton to gradually reach other eastern European countries too, Walton officials said at a programme titled 'Expanding Export Market To Greece' held at the Walton Corporate Office's board room in the capital recently.
At the event, the first shipment of LED TV export to Greece was officially inaugurated.
The inaugural ceremony was attended, among others, by Walton Hi-Tech Industries Limited Director Raisa Sigma Hima, Walton's Greek business partner Georgios Tziallas, Walton International Business Unit (IBU) President Edward Kim, Walton TV's Chief Executive Officer (CEO) Engineer Mostafa Nahid Hossain and Walton's European business head Engineer Tauseef Al Mahmud.
Speaking at the event, Walton's Greek business partner Georgios Tziallas said, "I am really very happy to see all the state-of-the-art production facilities of Walton Television and really appreciate their efforts to maintain a rigorous QC policy."
Walton's European business head Tauseef Al Mahmud said, Greece is an important business hub for southeastern Europe with a booming electronic market.
"We strongly believe our partnership will yield some great results in the near future. Moreover, targeting the upcoming Black Friday and Christmas sale this November, the first phase of television product shipment from Bangladesh will start from next week.
This year Walton is exporting different models of the 32" television to Greece, and this particular television category contributes around 35 percent of the total TV market demand of Greece. Customers will be immensely benefited through high quality made in Bangladesh products.
Walton TV CEO Mostafa Nahid Hossain Ovi said "During this pandemic, Walton came up with innovation marketing strategies, adapted new sales channels to ensure steady and sustainable growth of the export market operation."
Walton's IBU President Edward Kim said "Walton is committed to adjust to local needs of individual international market, both in terms of software and hardware.