Wall art is not merely just a tool for decoration, but can also be an effective medium to convey messages and raise awareness on social issues. Keeping this in mind, Berger Paints Limited Bangladesh has taken a unique intiative to raise awareness regarding urban tree plantation, familial and social norms, and a beautiful childhood. Their campaign was titled 'Wrong Bodle Rongin Kori,' meaning creating a colourful world by changing the wrongs, both socially and intellectually.
A different take on outdoor advertising, the campaign was carried from September, 2019 to January, 2020, by painting awareness messages on the walls of Rampura, Nadda, Shahjadpur, Banani Chairmanbari, Kemal Ataturk Avenue and Mirpur in Dhaka. Earlier, Berger had held similar campaigns in the city of Khulna and Chattogram as well.
For more information, visit https://www.facebook.com/bergerbd/