Prague, the historic capital of the Czech Republic, is set to host the Bata Fashion Weekend 2019. This year, as the brand also celebrates its 125-year anniversary, the event will take place from 12-14 April, 2019, at Žofín Palace.
This year's Bata Fashion Weekend is expected to be doubly special. Not only will the event feature its usual high energy performances and catwalk shows, but with the brand also celebrating its 125th anniversary.
Bata's Head of Global Marketing, Jana Chadova Barbati, explains the theme of the event this year, “After the themes of 'The Essence of Style' in 2017 and 'The Sound of Style' in 2018, 2019 will all be about 'The Evolution of Style'. Evolution represents the Bata brand, connecting its roots, and showing that brands with a strong heritage and with such a long history, can indeed be modern, fresh, innovative and dynamic.”
As well as a range of events, including a fashion show, Bata Fashion Weekend will also see the announcement of the winners of the Bata Young Designers' Challenge 2019. This is a competition which sees the most exciting design students from three participating countries –Czech Republic, Italy and Kenya – competing to find out whose designs will be chosen to be put in production and sold in selected Bata stores globally.