JAAGO Foundation, Coca-Cola and WaterAid have announced a tri party-partnership to raise awareness amongst the youth population of Bangladesh on ‘Water, Sanitation and Hygiene’ (WASH) through the “Countrywide Clean Water and Sanitation Campaign”.
The half yearlong campaign will transpire in ten districts, 50 schools and ten water bodies within the country. It will commence with a training conducted by WaterAid on the preparation of model toilets. The campaign will be followed by workshops on the importance of hygienic practices at the schools to establish the concept of water and sanitation and develop a behavioural change among the students. The next part of the campaign will involve cleaning water bodies in ten selected districts to raise awareness among the local habitats.
The three organisations launched the campaign with the aim of engaging and empowering young minds to anticipate and tackle WASH challenges through innovative ideas, developing responsibility and create awareness by taking action in their community.
A Memorandum of Understanding was signed between Coca-Cola Bangladesh Limited, WaterAid Bangladesh and JAAGO Foundation at the JAAGO Foundation Headquarters on August 20 2018. Shadab Khan, Managing Director, Coca-Cola Bangladesh Limited; Khairul Islam, Country Director, WaterAid Bangladesh; and Korvi Rakshand, Founder and Executive Director, JAAGO Foundation, were present during the signing ceremony.
“I am proud that we are launching this campaign together to promote the accessibility of clean water and sanitation in Bangladesh. This will not only create environmental sustainability, but also, pave the way towards economic prosperity,” expresses Shadab Khan, while attaching great importance to the collaboration with WaterAid and JAAGO.
Korvi Rakshand adds, “It is upon us all to do our bit in raising awareness about proper sanitation and safe water. Creating a sustainable environment should be an economic responsibility and change will ensue only when we become a part of it.”