What kind of bread are you? Which Hogwarts house do you belong to? Who is your celebrity lookalike?
If these questions ring a bell in your head, congratulations, you have fallen down a rabbit hole to the quirky and outlandish world of online quizzes.
We humans are strikingly similar yet unique in our own ways. Inherently, most people like to know about themselves. A Harvard study shows that people indulge in talking about themselves almost 40 percent of the time. They get a natural high from self-disclosure. Narcissists, although notoriously known to come off as condescending, are well present in all of us to some extent. Taking a quiz serves both of these purposes. People like to categorise themselves and online quizzes are a gateway for self-exposure. It gives us information about the deepest, darkest personality traits and helps us come to terms with our attributes in a rather enjoyable manner. They are interactive and a guaranteed conversation starter. Quizzes are a great way of self-assessment and putting yourself out to others without sounding smug.
Quizzes have been around for ages. Newspaper quizzes were the highlight of the day for many in the past. This feature has been made more accessible to us with the aid of a little "Share" button. Magazines like Seventeen, Vogue etc. used to have a quiz section on their back covers which later gained online traction. Quizzing has been an effective way of knowledge retention and evaluation for decades. TV shows like Who Wants to Be a Millionaire? and Jeopardy! have gained popularity over the years along with apps and sites like QuizUp, Mentalfloss, Zimbio and many more.
You might have come across gleeful posts by your friends about an app telling them that they look like Ryan Reynolds. Maybe you also had the urge to test which celebrity you look like. Trust me, we've all been there. This is the power of shareable content. Quizzes are an effective and engaging marketing tool. It's compelling and irresistible nature helps companies lure consumers into their content. BuzzFeed earns 75 percent of their overall website traffic from their quizzes. Many companies use quizzes to help build personalised subscription boxes to cater to their customers.
Although the results of most online quizzes are not scientifically backed up they do provide some insights about individual choices and characteristics. Apart from these there are a few other personality tests which yield somewhat accurate results. The Myers-Briggs Type Indicator test, Rorschach test or Inkblot test, Alignment test and The Sorting Hat Quiz are a few worth mentioning.
No matter what your reasoning might be, it's never a bad thing to take a quiz. So go on and find out which Pokémon you are.
Farnaz Fawad Hasan wants to go skydiving. Send her more stuff to add to her bucket list at email@example.com