Rendezvous with an inspiring fashion designer | The Daily Star
06:54 PM, September 12, 2019 / LAST MODIFIED: 07:50 PM, September 12, 2019

Rendezvous with an inspiring fashion designer

Habiba Shurovy graduated in Graphic Designing from Faculty of Fine Art, University of Dhaka. She is the owner of Shorodindu, which was an online shop at first and today, has three outlets across Dhaka, at Happy Arcade Dhanmondi, ZamZam Tower Uttara and Bashundhara City.

Shorodindu was formed in 2017. Besides managing the shop, Shurovy tutored young students. Later, she took up fashion designing as a full-time profession. “People at my campus were not in favour of me running a business from the university dorm,” explains Shurovy. “So, I took all my belongings from the dorm and left. I started the business on my own, without any financial assistance from my parents. They are really supportive otherwise.”  

At the beginning of her journey, Shurovy faced many hurdles and huge losses, as she was a novice in the field of entrepreneurship. During that time, Tanbir H Rifat, her friend who is also a photographer, offered her a business partnership. They got married to each other last year.

“Each of Shurovy’s designs and dresses have stories to tell. All her dresses have a theme and a mood,” explains Rifat. “We try to keep our prices affordable for young women.”

Shurovy, who started her business with very little capital and no prior experience, truly has made a mark in the field of fashion. Alongside maintaining trustworthy relationships with her clients, the young designer hopes to continue her higher education.

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