World Marketing Summit: Better World Through Marketing | The Daily Star
12:00 AM, March 05, 2020 / LAST MODIFIED: 07:17 PM, March 05, 2020

World Marketing Summit: Better World Through Marketing

The World Marketing Summit (WMS) will be held at the Westin Dhaka on March 28, with a motto of building a better world through marketing.

The WMS is a global organisation, headquartered in Toronto, Canada. It is committed to creating a better world for our future generations through marketing. WMS was created in 2010 by Professor Philip Kotler, popularly known as the 'Father of Modern Marketing', who has initiated global movements through marketing strategies that inspire change in human behaviour, leading to positive impacts on society and living.

WMS aims to improve the state of the world by engaging global leaders and entrepreneurs to create a poverty-free world through discussions on the most pressing issues faced by the world, including economics, health and the environment.

Speakers from different countries, including Prof  Philip Kotler, Founder of World Marketing Summit, who will go live at the event, Dr Marc Oliver Opresnik, a professor of Business Economics, Luebeck University of Applied Sciences in Germany, Tuiz Moutinho,  a professor of Marketing at Suffolk Business School at University of Suffolk, England, and Dr Sadia Kibria, CEO, World Marketing Summit Group, will be sharing their views in the event.

Other than the international speakers, this event also has an esteemed line of marketers as speakers from different industries in Bangladesh.

Following the summit, the Kotler Awards will be introduced for the first time in Bangladesh. The most outstanding Bangladeshi business leaders will be recognised with awards on this global platform.

The Summit is jointly organised by Kotler Impact Inc and facilitated by Northern University Bangladesh.

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