All-in-one online shopping at | The Daily Star
12:00 AM, September 17, 2019 / LAST MODIFIED: 12:00 AM, September 17, 2019

the fearless olive

All-in-one online shopping at

Brand new in the world of consumer electronics is the online marketplace Aladeiin, helmed by an unlikely trio of friends, thrown together by the industry of their choice.

Feel like ordering a TV for the football league final in a couple of days, but have no time to shop? Head to for the Sony A9F 55 Inch 4K Android Television for just TK 2,72,990, much lower than many other retail prices out there! Coupled with attractive EMI (Easy Monthly Instalments) options for easy payments for many models, or the Sony W602D 32 Inch Smart Television TV for just Tk 26,290— delivered straight to your door— just feel like no-brainers.

The inspiration from the name is simple; Aladeiin, because they want to make their customers’ wishes come true, Shafkat Hossain, chief executive officer, says of their venture.

“We are not trying to re-invent the wheel here. But we do provide the best product at the best price in the quickest time,” he added.

“The current target is to meet all delivery orders within 48 hours of placement, but we have made deliveries possible in time as short as four hours as well,” he said.

The other two members behind the venture are Raziqul Bari Rafi, and Rabiul Islam, all three having extensive experience in consumer services and electronics markets, with backgrounds in finance and communication and electronics imports, and with well-known brands of the industry, like Pickaboo and Daraz.

The intention behind Aladeiin is to provide a real tangible need, in Shafkat’s words, and because of the evolving busy lifestyle of Dhaka, and the all-present traffic congestion, timely reception of goods is a real issue.

In collaboration with their logistics partners, as well as their own personnel, Aladeiin is working to ensure that all products reach the buyer in pristine condition, Shafkat said. 

Moreover, payment through SSL Commerz gateway ensures that there are no issues pertaining to online transactions, he added.

The matter of good quality products is maintained as they only deal with already trusted partners, connection developed by the entrepreneurs during their time in the industry. Also, since the current products are mostly electronics, checking for serial numbers, reputation, and reviews is fairly easy, eradicating the risk of a bad buy.

The product categories at the moment include televisions, fridges, air conditioners, home appliances, kitchen appliances, personal gadgets, and tech accessories, and even motorbikes!

“We are offering the best prices in the market,” Shafkat said, explaining the free Akash DTH setup with the 4K OLED TV, as an example. There are Visa partnership discounts to boot!

The startup is planning to expand into the services sector, as well as bring in more fashion related items in the near future as well, along with heavy duty autos.

Ever had the urge to just get yourself the bright red Vespa without the hassle of shopping around for it? Head to Aladeiin, for that, and a lot more.


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