In its continuous effort to promote diversity and inclusive marketing, FlexBiz, an online platform that promotes start-ups, established businesses, and myriad endeavours and projects, recently held a 'diversity campaign' —a photoshoot— that included people of various genders, body types, and complexions.
The campaign was about embracing and celebrating gender inclusivity and social equality, where models came together from different professional backgrounds (such as doctors, bankers, etc.) to support the theme of empathy, collaboration and unity— hence a representation of implementing inclusive marketing as a strategy for a developing nation like Bangladesh.
Members of FlexBiz see the platform as an informative and effective networking hub for artists, entrepreneurs, and people from all occupations. It has become a close-knit community where members share their work and ideas, while forming connections with allies for potential career-building opportunities. The platform has also provided free telemedicine and free legal aid services to the members throughout this ongoing pandemic.
FlexBiz also provides social help like facilitating for blood donation and access to mental health counselling. Philanthropists have found resources to help them organise research for charitable purposes.
Zainah Habib, the founder of FlexBiz, thanked and congratulated her co-partners in the platform, Chowdhury Sharaf Shams and Fahim Rahman, along with the group's moderators, on the success of the campaign.
She said, "At FlexBiz, we rejoice as a community, irrespective of one's gender, class, ethnicity, and age. And while we promote each endeavour, FlexBiz also strives to tackle social issues. Therefore, we hope to bring more of such unconventional projects in the future, because we aim to transcend beyond the stereotypical notions and taboos of society."
The wardrobe sponsors of the photoshoot were Luxe Lifestyle by Parsa Fatema Nabi Ismail, Broqué by Mahenaz Chowdhury, The Brown Gentleman by Hussein Ahmed and Pink Stitches by Ramisa Hossain. The makeover sponsors were Sparkle by Lamia, Makeup Fusion by Anfisa, Makeover by Segufta, GlamBook by Kontho, Touch by Fatema, and Beautification & Education by Rukaiya Mosharof Suchona.
The jewellery sponsor was Anbaar's by Sumaya Sultana and the venue sponsor was Jomjomat Cafe by Chandana R Dewan (where a part of the campaign was held on 29 August). The versatile photographer Rean Rahman, also a TEDx motivational speaker, was behind the lens for the campaign.
Last but not the least, the models who participated in the photoshoot were Sarah Alam, Urmi Rahman Mishti, Debosrie Antara Roy Chowdhury, Prothom Mahzabeen, Ankita Islam, Rasna Masud, Jummi Saima, Arisa Enayet, As-aad Shehrin, Sumaiya Zaman Mim, Piya Nilanjona, Morshed Mishu, Hasan Marufi, Dr Samit Shariar, and Srabonti Srabon.