Facebook introducing 'Shops on WhatsApp', AR tool for virtual trials
Facebook CEO Mark Zuckerberg announced on Tuesday that Facebook will be expanding its 'Shops' feature to WhatsApp and Facebook Marketplace in order to 'support businesses and make shopping easier'.
In a Facebook post, Zuckerberg revealed that users will soon be able to view a Shops feature in WhatsApp so they can chat with a business before buying something. Businesses will be required to set up their shop once to have it work across all three Facebook-owned social media platforms: Facebook, Instagram, and WhatsApp.
Facebook is also bringing Instagram Visual Search, a feature that will let users discover products based on an image-based search.
Speaking in a live audio room on Facebook, Zuckerberg also revealed that Facebook is working on an augmented reality tool that will allow shoppers to virtually try on an item before buying it.